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Did you know, within Google Analytics, there are four types of goals that can set that help you monitor how visitors are viewing your web site with even more detail than the default Google Analytics reports generate?

Those reports are under Conversions—no reports exist unless a goal is set.

You can set up a goal to see:

• if visitors reach a Destination—it tracks when a visitor arrives on a specific page, for example, a thank you page after a contact form has been submitted or a booking/order confirmation page;
• Duration—this tracks how long visitors stay on your web site before leaving, so it's good for tracking user engagement;
• Pages/Visit—this tracks the number of pages each visitor views before leaving, so it's good for measuring site engagement, as well as highlighting those sections that may need improving; and
• Events—these track interactions that aren't normally recorded by Google Analytics, for example, clicks on outbound links, time spent watching a video or how many times a document has been downloaded*.

Knowing how your site is performing, and how visitors behave once they arrive, is a great way to tell how your business is doing online. If you'd like to discuss further, please do not hesitate to contact us.

* If the publications section type is used to upload and display documents, the way ETINU is designed, it enables Google Analytics to record downloads automatically. The metrics associated with these downloads can be found in the Google Analytics report under Behavior -> All Pages.

To get the same effect of snowflakes falling like our web site, just go to Administration -> Settings and under Custom script, add:

snow("white", 10);

If your site has a white background, use:

snow("border", 10);

and select Update. Border will enable each snowflake to be seen against the white background.

The number 10 is the number of snowflakes displayed at any one time. Change it to another number if you want to increase/decrease the volume of the snowflakes.

Select any page and the snow effect will be activated. Enjoy!

All you need to do to make a new member of staff an super-administrator (or administrator) is:

• first, make sure you, as super-administrator has logged out of your web site, then
• select the register link (normally displayed above the navigation menu) or type into the address bar:

  http://<www.your-web-site.com>/cgi-bin/login?register=1

• a form is displayed that allows you to add their name and email address (phone number can be added, if desired)
• once the form is submitted, you, as super-administrator, will receive an email with a link to approve the registration (and make that member a administrator or super-administrator)
• log in as super-administrator and select the link in the email and the approval form is displayed—once approved, the new member of staff receives the access details to log in to the web site

Super-administrators can have complete control over a site's content, styles and user management.

Listed below are the functions that Administrators aren't able to do. They can't:

• control the content of the Banner of all pages (the top of the page, normally above the navigation menu) and Footer of all pages (the bottom of the page)—these can be found by selecting Administration > Settings
• add new sections and subsections by selecting Administration > Sections—administrators can only edit or delete them
• upload and use a new stylesheet to change the appearance of the web site—this can be found by selecting Administration > Styles
• view and edit the password of other administrators or super-administrators (only can for registered users)—list of users are available by selecting Administration > Users
• delete another administrator or super-administrators from the list of users available by selecting Administration > Users but can remove registered users.

If you are adding an outbound link in a blog post that you are directing your visitors to, it's worth adding a target to the anchor tag link so people don't leave your site prematurely.

This will open that link in another tab, so when they close that your site will still be displayed.

The text target="_blank" is added in the anchor tag, as in:

a href="the-outbound-link" target="_blank"

If you are using a generic section type, you can access the HTML to add this in the Edit HTML icon in the editor window.

If you've any problems, just email us—we're here to help.

This follows on from the post What to do if you’ve content for your web site in Word. Sometimes you may want to add text into your site from another web page, but again that web site's styles can override your own site's styles.

Here's a few plugins that you can install to ensure you paste only plain text into a generic editor window or news item:

• For Google Chrome, Copy as plain text: https://chrome.google.com/webstore/detail/copy-as-plain-text-amazin/mkkcgjeddgdnikkeoinjgbocghokolck
• For Firefox, Copy Plain Text 2: https://addons.mozilla.org/en-US/firefox/addon/copy-plain-text-2/

To give you some background... on any web site, there's content that is made up of such page elements as images, headings, paragraphs. In any ETINU web site, there are styles associated with each page element to tell the browser how each page element should be displayed. All the styles for each of the page elements are defined in a stylesheet so styles are separate from content.

With the content and styles being separate, it means that changing a site's design is easy because all that's required is to change the styles in the site's stylesheet.

We appreciate there may be times that you want to override the styles in the site's stylesheet.

Here's a number of ways:

1. Formatting options

   If the content is using the generic section type, an administrator can override the stylesheet by using formatting menu bar (similar in how you would in a word processing package). There are also Font size and Font family menus that you can select from to change the size of selected text and change the selected text to be a different font [see 1—Formatting options screenshot]

2. Make adjustments in the code

   An administrator can override the stylesheet by adding some styles to a page element by using the Edit HTML [see 2—Edit HTML icon screenshot] in the editor window of any generic section type [3—Adding styles to the img tag screenshot], for example:

   • for an image, you can specify a border around it or a specific width (note: be mindful this width should reduce gracefully for smaller screens, so better to add it as a percentage)
   • adding a style to a heading (h1, h2, h3...) to make the text larger or a different colour
   • make the text in a paragraph larger or in italics

3. Adding your own stylesheet

   

   If you are experienced in CSS (cascading stylesheets), there is a facility within ETINU to download the site's own stylesheet, change it and upload it again [see 4—Uploading a new stylesheet screenshot]. Note: it is recommended that you save it under a different name so you can revert back to the old stylesheet at any time. How to use this CSS feature within ETINU is available in Instructions under Style.

Option 1 and 2 are not recommended because this leads to inconsistencies within the web site. Visitors get used to a certain layout or style and when a page is completely different from the rest of the site, it can look out of place. Also when the site is redesigned, those styles that you've added take precedence over the site's stylesheet so that content may look out of sync with the newly designed web site.

Of course, you can always contact us to discuss your requirements.

Remember... instead of going through your mailbox for the registration requests to find the links to approve or reject (if bad email addresses have been provided) each user, go to the Administration section to find all the pending registration requests:

Users  >  Registrations

• use the pencil (edit) icon against each user to view their details and Approve (or reject them)
• if any have requested registration twice, delete the duplicate by using red cross (delete icon).

It's a simple process:

• when a user logs into your web site, they can select the my details link that's normally on the top right of the main navigation bar—this will display their account details in a simple form
• the My web site password field will have the password hidden—change it to something more memorable and then select Update

They will need to log out and login again with the new password for it to take effect.

ETINU, by default, allows Google Analytics to record these downloads. When you login to your Google Analytics account, you can see their traffic recorded in the Behaviour menu.

Steps to take (see screenshot^[1])

1. change the dates so that they are set from when the document was first published (in this case in June 2016)
2. go to Behaviour menu -> Site Content -> All pages and you'll see a full list of every page and document displayed in the table (can be quite large)
3. to find traffic for a specific document, the list needs filtered—use the search box to type in the document number—in this example 6883.pdf and perform the search by selecting the magnifying glass icon.

The page refreshes to show only that document's traffic.

From the screenshot^[1], the document has been downloaded by 51 unique users, as circled (the 61 shows that the several users have come back and downloaded it another time). It also looks like the most active downloads happened around September/October 2016 (maybe more publicity around then).